TEA and fruits was launched in Thailand by Ido Berger in 2013 and in less than a year was present on the shelves of five of the seven leading supermarket chains in the country.
A unique concept, Tea and Fruits presents users with two bags – one filled with tea, the other with a mix of dried fruits – and these are used together to make a two-in-one drink experience. “We call it tea and dessert in the same cup,” says Ido.