Asava was born from strong passion, dreams and dedication of Polpat Asavaprapha, designer and founder of Asava Group, a successful fashion and lifestyle empire which brings passion, elegance, and self-discovery to life through the brand’s creative design. Love, faith and dedication has resulted in Asava’s firm position and unrivalled quality over the past decade.
| The origin of Asava was back on August 8, 2008, starting from a small room with three people who had strong passion and big dreams. Together, they created unique pieces based on three words: Urban, Sophisticated and Realistic. Urban reflects urban women’s forward-thinking attitude. Sophisticated is simple elegance of women. Realistic is how the brand is firmly rooted in reasons and trials and errors, as it goes through many challenging phases. With experience, two more keywords emerged: Intelligence and Authentic. These five words are the definition of Asava women, and have remained the core keywords of the brand until today. From that small beginning, today, Asava’s empire has grown and new brands have emerged under the Asava Group. Asv celebrates women’s liveliness and modern lifestyle. Uniform by Asava brings together forms, functions and fashion, introducing a new type of uniform. Sava Dining is a place for hobnobbing, where palates are pleased and memories are created. Last but not least, White Asava encapsulates understated beauty of a blessed union. |  |
 | To celebrate Asava’s 10th anniversary, Polpat Asavaprapha presents a grand celebration that not only highlights the success of Asava but also recognizes the success of Thai fashion industry, achieved through Thai people’s creativity and talent. These stories are portrayed in a short film titled 080808-Faithfully Yours. The film illustrates dreams and talents of Thai people through Pen-Ek Ratanaruang’s directing. Additionally, a special collection will be displayed, highlighting Asava’s iconuc silhouettes and famous pieces from over the past decade such as tailored suits, shirtdresses, cape dresses and trench dresses. Some are modified and given a fun twist with colors and textures, resulting in a collection that truly represents Asava. |
Polpat talks about his decade-long journey in the fashion industry that Asava is like a person who has grown and evolved through his mistakes and experiences. The past ten years came with lessons to be learned and opportunities to sharpen his skills in design and management. Today, people see the value of Asava, as well as its philosophy of Urban, Sophisticated, Realistic, Intelligence and Authentic aesthetics. Asava is graceful, effortless, and timeless, and these qualities are more distinctive each passing year. That is the pride of Asava. On the occasion of Asava’s 10th anniversary, he chooses to do something different - creating a short film to spread the word about Asava to non-fashion people. In collaboration with talented director Pen-ek, this story portrays loyalty and faith, which is the foundation of everything. Polpat, as the leader of this family, wants to take everyone to the same dream destination, while enjoying everything along the way without feeling forced. They will explore new directions and think outside the box, while remaining true to its philosophy. This is a challenge, but one that they can definitely overcome.
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The “Asava 10th Anniversary” is honored by top celebrities and stars such as Sinjai Plengpanich, Taksaorn Tejanarong, Kanyawee Songmuang, Kritsanapoom Pibulsonggram, Khemupsorn Sirisukha, Virithipa Phakdeeprasong, Prama Imanotai, Chalita Suansane, Maria Poonlertlarp, Suquan Bulakool, Chutimon Cheungcharoensukying, Ploy Horwang, Nittha Jirayungyurn, Peranee Kongthai, Kimberley Anne Tiamsiri, Nana Rybena, Sara - Salin Lamsam, Naras Savestanan - Nualphan Lamsam, Supornthip Choungrangsee, Jarujit- Pimlert Baiyoke, Anchisa Vacharaphol, Bongkojthip Bhirombhakdi, Chulalux Piyasombatkul, Srei Vacharaphol, Intira Thanavisuth, Jay - Jareyadee Spencer, Sittharmanin Susamawathanakun and Pattree Bhakdibutr. The event also features magnificent show by two quality singers Teeranai Na Nongkai and Ratklao Amaradit at Dusit Thani Bangkok hotel.
Experience timeless elegance by Asava on 1st floor, Paragon Department Store; 2nd floor, THAI THAI Zone, Central Chidlom; 2nd floor, THAI THAI Zone, ZEN Department Store; G floor, Emporium; and Asava Group Flagship Store on Sukhumvit 45.
