Campari, Italy’s iconic red aperitivo, and Imbibe Magazine will come together in celebration this September to celebrate 10 years of raising funds for a better world through Negroni Week. Over the past decade, the global charity initiative, which puts the power of fundraising in the hands of bars, restaurants and retailers, raised millions of dollars for charitable causes. In its landmark tenth year, the Initiative has shifted to welcome a new single official giving partner, Slow Food.
The Slow Food Negroni Week Fund will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and beverage education and knowledge exchange. With the increasing challenges facing the hospitality and food and beverage words, their work will be more important than ever.
Not only is 2022 the 10th year of Negroni Week, but it also sees Negroni take the top spot as the world’s best-selling cocktail, making the anniversary celebrations especially notable. As a cocktail that stirs passion for change, the Negroni is the perfect drink to toast such a worthy cause.
For updates and event information during Negroni Week 2022, please visit: https://www.negroniweek.com and follow hashtags #NegroniWeek2022 #Camparinegroni #Negroni #Campari #Imbibe @Campariofficial on social media.