Join Campari and Imbibe Magazine to raise a drink for your cause between the 4th and 10th June for the 2018 #NegroniWeek #Negroni #Campari #imbibe
Campari®, Italy’s iconic red apéritif, has joined forces with Imbibe Magazine for the sixth year to present Negroni Week 2018, celebrating the iconic Negroni cocktail - a perfect mix of Campari, gin and sweet red vermouth. The week-long international charity initiative will take place from the 4th - 10th June 2018 in bars, restaurants and retailers around the world to raise money for charitable causes. Over seven days, thousands of venues will celebrate the nearly 100-year-old Negroni cocktail, with Campari at the heart, over one shared charitable goal. With the modern cocktail movement continuing to expand, the annual event has grown larger every year, with Negroni Week 2018 set to be the biggest yet. Starting with 100 participating bars in 2013, last year’s Negroni Week welcomed the involvement of 7,770 venues in 60 countries to raise a phenomenal $1.5 million for charitable causes since the launch. Following the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter, Negroni Week Thailand 2018 is set to be better than ever. 101 bars participated in the 2017 edition and this year, a larger number of sign-ups are expected.
Independent Wine & Spirit (Thailand) Company Limited and Penthouse Bar Grill will kick off the Negroni Week Thailand with a Launch Party on 4th June 2018. All proceed of this event will be donated to the renowned The Foundation for the Deaf under The Royal Patronage of Her Majesty the Queen.
ABOUT THE FOUNDATION FOR THE DEAF UNDER THE ROYAL PATRONAGE OF H.M. THE QUEEN
Established in 1952 The Foundation for the Deaf in Thailand was set up to cater to the special education needs of members of the community with a hearing disability. The charity provide integrated social service support to people with hearing impairment and their families, across Thailand. The charity aims to break down all social barriers associated with hearing disabilities to help prevent sufferers from feeling isolated. The foundation provides financial support and equipment for the hearing impaired, and disseminates information concerning the rights of those unable to hear across the country. In 2014, the foundation campaigned to raise funds for cochlea implants. The charity aims to promote early diagnosis and enable all citizens to receive medical support – whether this is in the form of surgery or rehabilitation. Another area of focus for the charity is to promote education and career opportunities for members of the community living with a hearing disability. http://www.deafthai.org/
ABOUT NEGRONI WEEK
 | In 2013, Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes. Now in its sixth year, Imbibe has teamed up with Campari to present Negroni Week 2018. From 4th to 10th June 2018, bars around the world will be taking part in Negroni Week, inviting people to celebrate the classic cocktail while also raising money for some great charitable causes. For more information, including a list of participating bars and upcoming events, visit negroniweek.com and follow the hashtag #NegroniWeek #Negroni #Campari and #imbibe. |
ABOUT CAMPARi
Campari is a contemporary and charismatic classic. The secret recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world, Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Milanese style and excellence.
ABOUT IMBIBE
| Imbibe is the ultimate guide to liquid culture. In every issue of the James Beard award-winning magazine and on imbibemagazine.com, you’ll find the world’s top drink destinations, recipes and in-depth stories—everything you need to know about the people, places and flavors of drinks. Imbibe also publishes cocktail books and produces drink-related events, including Negroni Week. For more information, visit imbibemagazine.com and follow @imbibe and #imbibe. |  |
ABOUT NEGRONI
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe, the perfectly balanced combination of equal parts of Campari, Red Vermouth and London Dry gin, is almost a century old and continues to be enjoyed today. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari! For more information visit www.campari.com.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.
Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/e
Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/e
About The Penthouse Bar + Grill
 | A unique collection of six venues: The Grill, Chef's Table, The Cocktail Bar, Whisky Room, The Mezzanine and Rooftop Terrace. Located on levels 34, 35, 35M and 36 on top of Park Hyatt Bangkok “The Penthouse” resonates lavish Chicago and New York penthouses. Inspired by the residence of an adventurer/art collector with refined taste, The Penthouse is conceived as a place to which such a character invites his friends for great times in the best of company with fine food and drink. From power breakfasts, through business meetings, luncheons, afternoon gatherings and uptown evenings, Penthouse Bar + Grill’s flowing spaces assume different energies throughout the day and night. |
