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Johnson & Johnson Vision introduces the daily beauty lenses inspired by the beauty of Asian women’s and designed to give her freedom to express her unique signature

24/8/2018

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Enhance the beauty of your eyes in your own natural way
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Johnson & Johnson Vision today introduced the latest addition to its daily disposable beauty contact lenses category with an aim to boost confidence of Thai women through their natural eye colors. The beauty contact lens designs are inspired by the insight of Asian women which shows that most of them prefer beauty contact lenses that support of female empowerment and individuality rather than changing the way they look. Johnson & Johnson’s beauty contact lenses come with 7 designs for various styles of women.
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7 Popular Thai actresses and celebrities including Maprang - Kannarun Wongkajonklai, Mint - Chalida Vijitvongthong, Namtan - Chalita Suansane, Birdie - Parva Nakasai, Sita Chutiphaworakan, Gina - Virahya Pattarachokchai, and Bubee - Vareenithi Kanpaibool, also joined this event to represent 7 styles of women and share their natural beauty tips including their favourite items to help boost their confidence.
Ms. Saowanee Punkajornwet, Business Unit Director – Vision Care, Johnson & Johnson Vision said, “We believe that every woman has their own unique strength and beauty, and it all starts with their eyes. We have been continuously doing surveys on Asian women’s needs, in order to develop products that rightly answer to their demands. That is why we have come up with an idea to design the beauty contact lens that feature color tone which is most similar to natural iris pattern, while  adding depth and greater definition to enhance natural beauty. Right now, we have 7 designs of beauty contact lens, and the latest design that we would like to introduce this year is “Radiant Chic” that lets you express your beauty chic in your own unique way.”
 
“Furthermore, we found that modern women do not choose contact lenses only to enhance the beauty of their eyes, but they also care about their eye health. Our contact lenses come with Lacreon™ Technology, which embeds a moisture-rich wetting and creates a cushion of moisture of up to 20 hours for beautiful and healthy eyes that shine all day. Also, for eye health conscious, the Beauty-Wrapped-in-Comfort™ Technology helps to ensure that the pigment layers are sealed between clear lens material to prevent any color pigments from coming into contact with the eyes, whilst does not block oxygen transmitabiltiy to conea. Lastly, the UV-blocking technology helps protect the covered portions of your eyes from the transmission of the sun’s harmful rays like UVA and UVB” Ms. Saowanee added. 
Maprang - Kannarun Wongkajonklai, a famous actress who represents the Radiant Chic design said, “I wear contact lens mainly because I am short-sighted, but I also wear them to enhance my eyes beauty. I choose contact lens that lightens, contrasts, enlarges my natural iris and blend in with my natural eyes color. Besides, I am proud of having characteristic of traditional Thainess, and I would love to keep it that way. I have tried the Radiant Chic lens from Johnson & Johnson Vision and I love it, as the golden- bronze color and design make my eyes look illuminating especially in the light. Together with the eye makeup that helps accentuate the look, I feel my unique chic. But what I like the most is its naturalness. Whenever I wear it, people around me always say that my eyes look more beautiful. This lens definitely enhances my natural beauty rather than changing the way I look, and its moisture cushion provides exceptional comfort for my eyes, from morning until night.”   
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Mint - Chalida Vijitvongthong, a famous actress who represents the Radiant Sweet design said, “I believe our eyes can express ourselves better than anything else. And, I believe that every woman has their own unique style and beauty. For me, the style and makeup that I like are quite feminine. When it comes to makeup, I always choose contact lens that makes my eyes look brighter and more radiant. That is why I always go for contact lens with brown tone which is similar to my natural iris pattern, and Radiant Sweet contact lens from Johnson & Johnson Vision truly answers to my needs.           I love the design with espresso brown limbal ring blending with tan highlight for a sweet endearing look. Plus, it is extremly comfort, and also protects my eyes from UV rays. I definitely would recommend this beauty contact lens to all the women out there.”
​The daily disposable beauty contact lenses range from Johnson & Johnson are available in 7 designs including Natural Shine™ (Dark grey with glittering gold shine), Vivid (Brown), Accent (Black), Radiant Bright™ (Rich mocha limbal ring blending with brown and amber tones), Radiant Charm™ (Dark grey limbal ring blending with rich honey highlight), Radiant Sweet™ (Espresso brown limbal ring blending with tan highlight), and the latest design Radiant Chic™ (Dark brown limbal ring blending with lighter golden-bronze patterns).
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The daily disposable beauty contact lenses from Johnson & Johnson are now available at 1,400 baht (15 pairs) at 300 optical shops in Bangkok and at upcountry shops in Chonburi, Chiangmai, Chiangrai and Phuket. For more information, please visit at Facebook Johnson & Johnson Vision Thailand.
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