The brand is operated by Chalita Hongsakul, Brand’s Manging Director who organizes a fashion show to unveil the special collection for Spring/Summer 2019 season, honored by talented actress Taew-Natapohn Tameeruks as a designer to create the collection, ‘Wakingbee x Taew Swim and Sweat’, inspired by the beauty under the ocean transmitted to new format of activewear which can be worn for water activities as well, practical in function and design which perfectly address modern ladies’ lifestyle at Escape Bangkok, 5th Floor, The EmQuartier Shopping Complex Recently.
The fashion show was honored by many celebrities with healthy lifestyle, such as Ploypayap Srikarnchana, Haruethai Jayant Na Ayudhaya, Jarospan Svasti Na Ayudhya, Karuna Vatchanaphukka, Nasha Jungkankul, Tawanna Thara, Arisa Aswanichakorn, Nishsha Boonyagorn, Yada Rungwattanaphak, Voranun Chantrasmi, Khanidtha Daroonnate, Ascha Charoenrasameekiat, Chompunood Rojsiriruch, and more.
Including famous actresses, such as Mutmee-Pimdao Panichsamai, Prang-Kannarun Wongkhajonglai, Diana Flipo, Nicha-Nuttanicha Dungwattanawanich, Namtan-Pichukkana Wongsarattanasilp, Ice-Amena Gul, Ja-Jittapa Jampathom, Gam-Wichayanee Piaklin, Bie-Thassapak - Gubgib-Sumonthip Hsu, Dow-Pimthong Washirakom, Namtan-Chalita Suansane and more.
‘Wakingbee’, activewear brand for modern ladies under the concept of Fit & Feminine, or gentle, but not weak presents the design which combines activewear’s function, with fashion style which represents lady’s delicacy perfectly to inspire modern ladies to take care of themselves, and enjoy styling activewear in mix & match to generate confidence in every movement, and it also can be paired with other outfit to create outstanding and chic look for daily wear in distinctive styles.
While Taew-Natapohn Tameeruks added the main design concept for this collection that, “I have quite many activities. I usually exercise in my free time, from weight training, pilates, or swimming. But if I have more time, I will go diving as I love the beauty of under ocean world. According to my multiple activities, I found activewear and swimwear are similar in the function. Thus I came up with an idea to design activewear that’s also proper for water sports to serve the needs of modern girls who also enjoy many activities.”
The signature of collection ‘Wakingbee x Taew Swim and Sweat’, apart from the special function of fabric texture that can protect UV ray, bacteria, sea water resistance quality, flexibility, quick-dry and air-flow features that suit exercising and swimming, it’s also distinctive in the design which is adaptable to support various activities. Highlight items are cropped sport bra which can perfectly support the body and can be worn with high-waisted swimming pants that come with removable shorts on the outer layer for ladies two enjoy two looks in one piece, or on the day to chill out with walking along the beach, they can match a chic cross–shaped sport bra with ankle pants in light-weight fabric perfectly. Besides, enjoy endless mix & match styling with leggings, tank top, and shorts.
The brand also cares for little details in the design, from adding extra hooks to the bra to be worn easier, removable sponge pads to pants with liner added to generate more comfort in the movement and the hidden pocket. Thus each look can support activities from exercise to aquatic sports without worry. Highlight colors of this collection are maroon, blue, coral, black, white, and nude inspired by waves and the beauty of reefs and marine life transmitted as a special print, newly-designed for this collection exclusively.
Next to a socialite celebrity, Haruethai Jayant Na Ayudhaya, said, ‘I regularly go to gym in my free time. Previously I didn’t like to work out and when I returned from studying master’s degree in England I wasn’t confident with my body. Thus I started to hit the gym and do serious exercise to keep my body in shape and feel healthier. Even I look petite, but I have larger hips so I focus on this part to make it looks firm. I will select activewear that can fit well to the body to support my exercise. And it should be styled in mix & match with my daily wear. For example, I can wear a sport bra in nice design with denim jacket for my casual look to hangout and enjoy activities with confidence.’
A smart lady, Arisa Aswanichakorn said, ‘I personally enjoy exercise which I can stay in place, such as joining yoga class, cycling. My most favorite is pilates as it helps to let muscles work in balance and relieve body pain. It also firms the body very well with greater health. I will choose active wear with light fabric and air-flow, with multi-function to wear for both outdoor and water sports. The print on outfit also helps to enhance personality and confidence that makes us enjoy exercise even more.’
Lastly, a hot body trainer, Manassanan Naklada, said, ‘I normally exercise regularly to keep my body firm‘, and I can show my body in beautiful outfit confidently. I will control my diet in complementary. I usually workout 5 days per week and it takes 2 hours each time, focusing on body weight and added with cardio. I may also dance and do the boxing as well. My tips in choosing activewear, firstly I will select the design that can support my breasts to stay in place all the time in every movement. The fabric should be highly flexible and doesn’t tear off when I jump, including ability to absorb the sweat and air flow quality. The outcome of exercise, apart from having good health, we will also feel more confident with our body.’
New format of activewear in Wakingbee x Taew Swim and Sweat collection is now available at Wakingbee Pop Up Space, 3rd Floor at Central World, and Wakingbee counters at 11 leading department stores, such as 3rd Floor, Siam Paragon, 3rd Floor, Icon Siam, B1 Floor, The Emporium, 6th Floor, Central Chidlom, and 2nd Floor, Central Plaza Ladprao.