Siam Paragon Management and partner watch brands The official opening ceremony of "Siam Paragon Watch Expo 2018"
The allure of timepiece returns with Siam Paragon Watch Expo 2018 held for the 12th consecutive year by Siam Paragon’s Watch Galleria and world-class timepiece brands.
With aspirations to become the ultimate world-class timepiece expo in Thailand and Asia, this year’s expo is held under the Unique Timepieces concept, bringing together over 180 brands’ timepieces from Basel World 2018 and SIHH 2018 in Switzerland. The watch expo is held from 16 July to 9 August 2018 with Siam Paragon management team, timepieces’ brand management team and business partners joining the official opening on Thursday 19 July at 18.30 hours at Fashion Hall, 1st floor, Siam Paragon.
With aspirations to become the ultimate world-class timepiece expo in Thailand and Asia, this year’s expo is held under the Unique Timepieces concept, bringing together over 180 brands’ timepieces from Basel World 2018 and SIHH 2018 in Switzerland. The watch expo is held from 16 July to 9 August 2018 with Siam Paragon management team, timepieces’ brand management team and business partners joining the official opening on Thursday 19 July at 18.30 hours at Fashion Hall, 1st floor, Siam Paragon.
Chanisa Kaewreun, Senior Deputy Managing Director Marketing Event and Business Relationship Division, Siam Paragon Development Co., Ltd. said:
“Siam Paragon Watch Expo 2018 is the timepiece event of the year with watches from over 180 world-class brands displayed at Hall of Fame, Crystal Court Watch Department at Paragon Department Store on M floor, and Fashion Hall, Fashion Gallery, Stardome, Main Hall 2 on 1st floor at Siam Paragon. This year’s timepieces are masterpieces in terms of innovation, mechanism, appearance, pricelessness and rarity, so they are coveted by watch lovers and collectors. The watches at the expo are categorized into three groups: luxury, fashion and sport. There is a watch for every lifestyle needs and promotions worth a total of 10 million baht.”
“Siam Paragon Watch Expo 2018 is the timepiece event of the year with watches from over 180 world-class brands displayed at Hall of Fame, Crystal Court Watch Department at Paragon Department Store on M floor, and Fashion Hall, Fashion Gallery, Stardome, Main Hall 2 on 1st floor at Siam Paragon. This year’s timepieces are masterpieces in terms of innovation, mechanism, appearance, pricelessness and rarity, so they are coveted by watch lovers and collectors. The watches at the expo are categorized into three groups: luxury, fashion and sport. There is a watch for every lifestyle needs and promotions worth a total of 10 million baht.”
(from left) Yumi Kiangsiri, Kitima Luengsitong, Chanisa Kaewruen, Jakkrit Keeratichokchaikun, Tipanat Lenbury And Toon Mahadumrongkul
 (from left) Pannita Snidvongse Na Ayudhaya, Patamarat Bahiddha-Nukara, Piraya Singha and Haruethai Jayant Na Ayudhaya |  SBFIVE boy band group |
Jakkrit Keeratichokchaikun, Chief Business Officer of Specialty Business, The Mall Group Co., Ltd. said: “Siam Paragon Watch Expo has been held for 12 consecutive years, receiving great feedback from both Thai and international customers. As a result, it has become a much-anticipated watch event that has helped the watch market growth in Thailand and Asia. Green is popular this year, and many watch brands used green shades on their timepieces. Other popular colors include navy and pastel colors. White and black are classic colors that continue to be prevalent. Smart watches are still popular and every brand has adjusted design and appearance so watches look nice and modern; however, function is the key driver for children and those who exercise. Watch investors and collectors cannot miss Franck Muller’s Double Mystery, Hublot’s Tech Frame Ferrari Tourbillon Chronograph King Gold, Corum’s Admiral 45 Squelette, Seiko’s Zimbe Thailand Limited Edition 428 PCS., Tag Heuer’s Connected Modular 41. Heritage watches include those by Longines, Corum and Oris. Moreover, many brands are bringing back classic models that were popular in the past or celebrating 100-year anniversaries such as Mido’s Baroncelli and Hamilton’s Khaki X-Wind Limited Edition.”
Siam Paragon Watch Expo 2018 features the ultimate timepieces from many leading brands categorized into luxury, fashion and sports groups to meet every lifestyle of collectors, investors, fashionistas and exercisers. The expo is reminiscent of world-class watch fairs. The launch party began with “The Unique Timepieces” fashion presentation featuring celebrities, actors and models wearing priceless timepieces such as Franck Muller’s Double Mystery worth 22 million baht. This masterpiece is beautiful and mesmerizing with its diamond-embellished bezel worn by Janie Thienphosuvan. Singer Non Thanon modeled Tag Heuer’s Link modern sports watch with the brand’s unique s-style strap; Prang Kannarun Wongkhajonkai modeled Titan’s T-2589KM01 Neo-III Analog, a beautiful rose gold stainless-steel watch; Prakarn Raiva modeled Hublot’s Tech Frame Ferrari Tourbillon Chronograph King Gold which blends the two brand’s touches together for a sporty look with only 70 available in the world; Haruethai Jayant Na Ayudhaya modeled OMEGA’s Seamaster Aqua Terra collection is going one step further, with several new “Jewellery” models that offer a design beyond compare. With more models set to be unveiled, this particular version crafted from 18K Sedna™ gold and includes a diamond-paved bezel, which point to 12 marquise-cut red rubies at every hour; Thanaphon Bencharongkul modeled Breitling’s classic pilot collection Navitimer 8 B01; Piraya Singha modeled Ressence’s Type 1 Squared which is thin and modern; Akanit Wichiencharoen modeled Montblanc’s Heritage Chronométrie Collection inspired by calendar mechanism with smoked navy dial and 3D lunar view. Pannita Snidwongs Na Ayudhya modeled Longines’ Avigation Bigeye inspired by chronograph watch during the golden age of pilot vintage watches; Pattamarut Bahiddha-Nukara modeled Corum’s Admiral 45 Squelette with eye-catching perforated dial, complex yet exquisite mechanism, contemporary décor, and only 288 pieces available.
 (from left) Pannita Snidvongse Na Ayudhaya, Patamarat Bahiddha-Nukara, Piraya Singha and Haruethai Jayant Na Ayudhaya
| In addition, there are many timepieces from different collections and exhibitions that showcase timepiece innovation: Breitling’s Breitling Squad; Navitimer 8 pilot collection considered the legend of timepiece craftsmanship; Hamilton’s Simulation Room where visitors can experience a pilot’s cabin; a chance to win Casio watch; general exhibitions by brands such as Gucci, Maurice Lacroix, Oris, Tissot and Guess. Siam Paragon offers 10 special offers, promotions and premiums worth a total of 10 million baht: 10-30% discount on regular-counter items; 50% discount on Fashion & Trend products; additional 8% discount for M Card members; additional 12.5% discount when redeeming the same value of M Points as the purchase total; additional discounts for Platinum Card members. Participating credit cards offer promotions including up to 30% cash back, 18% on top, and 0% interest for 10 months. Enjoy Big Friday Bonus by getting in line to receive cash voucher worth 1,000 baht and option to purchase watches at special prices with 20,000-baht purchase minimum every Friday throughout the three-week-long expo. Experience the timepiece event of the year Siam Paragon Watch Expo 2018 from today to 9 August 2018 at Hall of Fame, Crystal Court and Watch Galleria Paragon Department Store on M floor and Fashion Hall, walkways and Stardome on 1st floors of Siam Paragon. Enjoy promotions of up to 50% discount at Watch Galleria at every branch of The Mall, Emporium and Paragon Department Store until 30 September 2018. For more information, please contact 0-2610-8000. |
