In 1895, Daniel Swarovski famously stated, “Diamonds are for royalty. I want to create a diamond for every woman.” Still emboldened by his wish to create a sparkling brilliance in every woman’s life, Swarovski’s lasting legacy is the cornerstone of the event theme, “Brilliance for All.” Over the 120-plus years since, Daniel Swarovski’s groundbreaking crystal-cutting techniques have evolved to transform the jewelry industry and catapulted Swarovski onto the world’s stage as a global fashion jewelry brand.
Bringing together top influencers, media and special VIP guests from around Southeast Asia, including Thailand, Singapore, Indonesia, Vietnam and the Philippines, this season’s star-studded event celebrated Swarovski’s legendary heritage by unveiling the Fall/Winter 2018 Couture Collection, Fall/Winter 2018 “Crystal Tales” Collection and Atelier Swarovski Exclusive Collection.
Showcased for the first time in Asia, Swarovski Fall/Winter 2018 Couture Collection further celebrated the brand’s signature aesthetics with five inspirational looks specially selected from the recent exhibit during Paris Fashion Week. The couture creations underlined the brand’s rich heritage in craftsmanship and its ongoing collaboration with the world of fashion; altogether, the exquisite couture pieces highlighted the timeless philosophy that every woman deserves a moment to shine.
The stunning masterpieces, beautifully complemented by the exceptional Crystal Fine Mesh and Crystal Pearls, were hand-embellished by a team of skillful artisans over the course of 399 hours, featuring more than 1.2 million pieces of crystal stone and the brilliant shades of crystal jet, jet hematite and Swarovski’s synthetic opals.
“Today, our daily life is impacted by a high density of information and visual pollution,” explains Creative Director Nathalie Colin. “It’s a fast moving – and at times overwhelming – environment requiring constant agility. The world of magic, enchantment and fairy tales offers an escape from the everyday life. This captivating world inspired the Crystal Tales Collection. This season, I wanted to offer women a welcoming and sparkling world to retreat to, where they can be inspired by storytelling, re-energized by richly crafted designs, and feel at their most brilliant.”
Also on showcase was Atelier Swarovski Core Collection, which included the Japanese-inspired “Graceful Bloom” collection. Created exclusively for the Asia-Pacific market, the 8-piece line featured a subtle yet sophisticated spectrum of rose pink crystals and blush pink Swarovski Crystal Pearls to symbolize luck, wisdom and wealth.
The “Brilliance for All” gala concluded with special performances by Malaysian singing sensation Yuna and DJ Curley, for a truly unforgettable night.