All prize-winning designs were thoroughly selected by a 5-member judging panel. They include ThaiNamthip’s executives Mr. Pornwut Sarasin, Chairman, and Mr. Dhongchai Siridhara, Public Affair & Communications Director, along with a group of art and design experts namely Jay Spencer, the well-known celebrity who is a creative-space developer and brand consultant, and Oh Futon (Hathairat Fingerhut), a chic with an original portfolio of product design for several global brands, as well as Ajarn Pitak Piyapong, an independent artist and visual art maestro who is Thailand’s advertising guru. ThaiNamthip opened entries for the logo design competition for a month and a half from 16 July – 31 August 2018.
“Throughout ThaiNamthip’s journey from its inception in 1959 to its 60th year in 2019, we have remained committed to the community with activities we deemed beneficial to society and youth, as a whole. ‘The logo design competition’, a pilot initiative to celebrate 60 productive years that ThaiNamthip has stood side by side with the Thai people, offers Thai youth a stage to showcase their talent and unlimited creativity. Youngsters, specifically high school and vocational students as well as university undergraduates, were invited to submit their designs. We have also intended to highlight our youth’s potential by customising the winning design into ThaiNamthip’s 60th anniversary logo and will be used in advertisings throughout 2019” Mr. Pornwut added.
Mr. Jakkapat Tajun from Rangsit University’s Faculty of Communication Arts, winner of ThaiNamthip’s 60th anniversary logo design competition, said, “I’m glad to have won the first prize in the logo competition, and specially honoured that my design was chosen as the ThaiNamthip’s 60th anniversary logo. I sincerely thank ThaiNamthip for giving Thai youngsters like myself this rare opportunity to express our creativity and talent, and recognising our potential. My logo design was inspired by how I look at ThaiNamthip. This organisation has been with the Thai people for so long that it has earned nearly 60 years of good will and it is among the business of the Coca-Cola system in Thailand. I intended to project the company’s vision in my design with a focus on simplicity but with a solid background.”
ThaiNamthip Limited, manufactures and distributes the Coca-Cola system in Thailand’s portfolio of beverages, including Coca-Cola, Coca-Cola No Sugar, Coca-Cola Light, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Honey Lemon, Namthip and Aquarius as well as Fuze Tea Passion Fruit Tea with Chai Seeds and Peach Tea with Chai Seeds. Its areas of responsibility cover 63 provinces of Thailand.