 | Throughout her life, Somdet Phra Srinagarindra Boromrajajonani, the late Princess Mother who was revered across the nation as Somdet Ya, had tirelessly worked with her two hands to initiate many projects aiming to generate sustainable income and nurture the well-being of the people. To mark her birthday anniversary which falls on October 21, Siam Piwat has joined with Mae Fah Luang Foundation under Royal Patronage and Thai Beverage Plc to organize the 22nd edition of the “Kid Tueng Somdet Ya” (Remembering of Somdet Ya) based on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works) from October 18 to 27, 2019 at the Lifestyle Hall, 2nd floor of Siam Paragon. Her Royal Highness Princess Maha Chakri Sirindhorn will preside over the ceremony on October 26 at 5.30pm. Thanpuying Putrie Viravaidya, the Secretary-General of Mae Fah Luang Foundation under Royal Patronage, said about this year’s event “All Thai people remembered in their hearts how Somdet Phra Srinagarindra Boromrajajonani had devoted her life to improve the living conditions of people through her compassion and understanding. She had worked hard to bring benefits and happiness to Thai people and always gave a helping hand to turn the denuded land into the fertile property. Thai people can find viable options that would keep them permanently supporting for themselves, families and the country. |
“In addition to the presentation of the life and works of Somdet Phra Srinagarindra Boromrajajonani who dramatically changed the denuded hills of the North with forests and guided the struggling and vulnerable communities toward self-sufficiency and independence through her initiative Doi Tung Development Project, the exhibition features the photos of hands of people working around Doi Tung mountain in the northern province of Chiang Rai in different jobs such as coffee tree planting, coffee bean roasting, saa-paper making, ceramic making, flower planting, textile weaving, and embroidering. Captured by two veteran photographers, the pictures focus only on the hands of these people without showing their faces as a metaphor to express how Somdet Ya had given a helping hand to provide job creation and incomes for her people and the hands of these people will prolong the fruits of knowledge that she had planted to create effective works for their stable and sustainable jobs.”
Mom Luang Disnadda Diskul, the chairman of Mae Fah Luang Foundation under Royal Patronage, added “Somdet Ya had a strong ambition to provide equal opportunity and quality of life for all people living around Doi Tung who in the past had inequality of basic living and reliance on opium. She realized that the roots of problems were ‘the poverty and the lack of opportunity’ and these problems must be solved in every side from ‘the poor health, the poverty to the illiteracy’. The development assistance must be people-centric and generates the economic development, yet sensitive to socio-geographical contexts. The brand ‘DoiTung’ had thus set up to be a principle business model for society based on sustainable production methods or ‘3S Model’ that had been modified from the working principles of His Majesty the late King Bhumibol Adulyadej The Great. The 3S Model divides the development process into three phrases - survival, sufficiency and sustainability – that is in line with the Sustainable Development Goals (SDGs) of the United Nation.
“The Doi Tung Development Project initiated by Somdet Ya is not only the model to help farmers weaning from their traditional crop of opium and attain self-sufficiency and independence, but also the model of generating sustainable alternative living for many countries such as Myanmar, Afghanistan and Indonesia to learn and modify to fit with their social contexts. Mae Fah Luang Foundation under Royal Patronage also initiates other social responsibility endeavours in Thailand as a way to preserve Somdet Ya’s greatest dedication.”
Mom Luang Disnadda Diskul, the chairman of Mae Fah Luang Foundation under Royal Patronage, added “Somdet Ya had a strong ambition to provide equal opportunity and quality of life for all people living around Doi Tung who in the past had inequality of basic living and reliance on opium. She realized that the roots of problems were ‘the poverty and the lack of opportunity’ and these problems must be solved in every side from ‘the poor health, the poverty to the illiteracy’. The development assistance must be people-centric and generates the economic development, yet sensitive to socio-geographical contexts. The brand ‘DoiTung’ had thus set up to be a principle business model for society based on sustainable production methods or ‘3S Model’ that had been modified from the working principles of His Majesty the late King Bhumibol Adulyadej The Great. The 3S Model divides the development process into three phrases - survival, sufficiency and sustainability – that is in line with the Sustainable Development Goals (SDGs) of the United Nation.
“The Doi Tung Development Project initiated by Somdet Ya is not only the model to help farmers weaning from their traditional crop of opium and attain self-sufficiency and independence, but also the model of generating sustainable alternative living for many countries such as Myanmar, Afghanistan and Indonesia to learn and modify to fit with their social contexts. Mae Fah Luang Foundation under Royal Patronage also initiates other social responsibility endeavours in Thailand as a way to preserve Somdet Ya’s greatest dedication.”
The 22nd edition of the “Kid Tueng Somdet Ya” (Remembering of Somdet Ya) based on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works) tells the life of Somdet Ya since her childhood as the commoner Sangwan who later became Somdet Phra Srinagarindra Boromrajajonani – the mother of two Kings (King Ananda Mahidol, Rama VIII, and King Bhumibol Adulyadej, Rama IX). The exhibition also features her royal- initiated projects to solve the poverty, increase incomes and improve the quality of life of the hill tribe people according to her dedication “I will reforest Doi Tung”. Somdet Ya originally found the Thai Hill Crafts Foundation under Royal Patronage in 1972 and later changed its name to the Mae Fah Luang Foundation until the present.
On display will be a photo exhibition by Gun Susangkarakarn and Wasinburee Supanichvoraparch based on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works). Many workshops based on the concept of “Time is Valuable” will also be held by imitating the brilliant ambience of the annual festival Colours of Doi Tung. Participants can learn how to brew the drip coffee and the tips of making latte art with free of charge and are held two times a day at 5pm and 7pm on Monday to Friday and three times a day at 11am, 3pm and 5pm on Saturday and Sunday.
The ceramic plate painting workshop (exclusive of materials) are provided in three rounds - noon, 3pm and 6pm. There are also various art activities (exclusive of materials) including painting canvas tote, painting/embroidering saa paper, painting/decorating dried flowers, and making tung (northern-style flag) that are being held for four rounds at 11am, 1pm, 4pm and 7pm. Interested people can also learn how to make a glass bottle/tray garden (exclusive of materials) at 11am, 2pm, 5pm and 8pm.
Doi Tung products painstakingly crafted by people from Doi Tung Development Project are also on sale including different lifestyle items of Doi Tung Lifestyle brand and Doi Tung Café. Don’t miss to bring home with the 100% Arabica coffee in premium grade as well as a variety of plants nurtured in the plant nursery of Doi Tung.
Come and experience the 22nd edition of “Kid Tueng Somdet Ya” (Remembering of Somdet Ya) exhibition on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works) to remember the greatest devotion of Somdet Phra Srinagarindra Boromrajajonani who had initiated the projects for the benefits and sustainable living of people from October 18 27, 2019 at the Lifestyle Hall, 2nd floor of Siam Paragon. Many workshops are held to bring people to the joyful ambience of the Colour of Doi Tung festival and different products of Doi Tung brand are also on sale.
On display will be a photo exhibition by Gun Susangkarakarn and Wasinburee Supanichvoraparch based on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works). Many workshops based on the concept of “Time is Valuable” will also be held by imitating the brilliant ambience of the annual festival Colours of Doi Tung. Participants can learn how to brew the drip coffee and the tips of making latte art with free of charge and are held two times a day at 5pm and 7pm on Monday to Friday and three times a day at 11am, 3pm and 5pm on Saturday and Sunday.
The ceramic plate painting workshop (exclusive of materials) are provided in three rounds - noon, 3pm and 6pm. There are also various art activities (exclusive of materials) including painting canvas tote, painting/embroidering saa paper, painting/decorating dried flowers, and making tung (northern-style flag) that are being held for four rounds at 11am, 1pm, 4pm and 7pm. Interested people can also learn how to make a glass bottle/tray garden (exclusive of materials) at 11am, 2pm, 5pm and 8pm.
Doi Tung products painstakingly crafted by people from Doi Tung Development Project are also on sale including different lifestyle items of Doi Tung Lifestyle brand and Doi Tung Café. Don’t miss to bring home with the 100% Arabica coffee in premium grade as well as a variety of plants nurtured in the plant nursery of Doi Tung.
Come and experience the 22nd edition of “Kid Tueng Somdet Ya” (Remembering of Somdet Ya) exhibition on the theme of “Muea Thee Sang: Ngan Thee San” (Productive Hands: Constructive Works) to remember the greatest devotion of Somdet Phra Srinagarindra Boromrajajonani who had initiated the projects for the benefits and sustainable living of people from October 18 27, 2019 at the Lifestyle Hall, 2nd floor of Siam Paragon. Many workshops are held to bring people to the joyful ambience of the Colour of Doi Tung festival and different products of Doi Tung brand are also on sale.
