This year’s highlights include FU BEAR and the Red Tag campaign. FU BEAR, Taiwan’s iconic black bear mascot, is making its debut in Thailand, appearing on the BTS and Plan B buildings and adding cultural depth to the Pavilion. “The Best Made in Taiwan Red Tag" campaign has also launched globally, with a strong presence in Thailand, symbolizing Taiwan’s commitment to quality in industries like architecture, sports, and yachting. Representing blessings and excellence, the red tag showcases Taiwan’s craftsmanship and is integrated into Taiwan Excellence displays, fostering mutual appreciation and lasting ties with Thailand.